Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Many people are confused as to the differences between branding, advertising, promotions, and public relations. For that matter, the actual process of "marketing" is misunderstood just the same. To give you a basic understanding, marketing is not a one time event or activity, it is a process, a combination of things which blend together By definition, Marketing is the act of mixing product, price, place, and promotion. But first, on to …

A great example of branding is Apple. IMac, iPod, iTouch, iPhone, iTunes. Get the point? Apple has created a massive brand strategy using the "i" element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels, and what do you see? First class service, luxurious amenities, excellent service? Now, how about Best Western, 24-Hour Fitness, Motel 6? What kind of "Brand" is each of those? Can you see the contrast? What is your company brand? Are you sure? If you think you're a high-end facility, do you show it? Would you see the front desk clerk at the Ritz-Carlton wearing a button promoting the frequent guest club? Would you see a front desk clerk at a Motel 6 wearing a $ 1000 suit? Does everything you do, say, print, write, and provide consistent with your brand message? If not, you may want to consider who your true target audience is, and work at ensuring you continue to provide services that directly relate to them.

Advertising is the actual process of displaying your message. Advertising on the radio … Advertising on tv … The one act of making something happen. Tie your Advertising and your Branding together, you have the Marketing Process. If you are just "advertising" without any direction, any goal, any unity, then you're just a lost puppy wandering aimlessly hoping someone will give you a good home.

A promotion is typically a one-time event for a specific purpose or goal. Whereas marketing is ongoing, a promotion can be a one-day, one week, one-month, or even one-hour event. In retail, a "SALE" is typically a promotion. Car dealerships offering Zero percent interest is a limited time promotion. They typically have a specific start and end date, and have a very clear understanding of the ROI (return on Investment) any particular promotion should achieve to make it a success.

Public Relations
PR, or Public Relations, typically revolves around un-paid news sources and focuses on your business as it relates to the community. If you see a positive, or hopefully positive, story on the news or an article in the newspaper, this is the type of press a Public Relations firm may help you get. They have strong relationships with the news media and often feed them stories about their clients, in hopes of some free press. You, too, can harness the power of free press and public relations, although it can be difficult at times to get noticed, which is the PR firm's strongpoint.

Marketing is the process that drives all the above elements. It directs the feel, image, and tone of the advertising, promotions and public relations. To each of these elements, there are experts in each of these fields. You can hire a company just to handle your branding, and another to handle your advertising, marketing, and yet another for your public relations. Of course, as a small business owner, you may not always have the budget for such companies. You can learn how to achieve the same results at and get the latest in marketing news, education and resources to help build and grow your business.

Lesson One – Investment Definition and Explanation

Investment is one of the fundamental concepts in finance. No financial discussion, website or blog is complete without clearing and explaning investment. I intend to write about investment in detail with reference to households and individuals, as a tutorial, starting from defining and explaining investment as a phenomenon and then slowly incorporating complex topics in further posts.

Definition of Investment

"Investment is the concept of putting 'surplus' money to things such as stocks, bonds, real estate, starting a new venture, buying a capital good etc. with a hope / forecast to have capital gains or continuous streams of positive net income from This employment of money. "

With reference to individuals, it is generally recommended to use surplus money for investments, as there is a very thin line between investing and speculating, so investment decisions should be made very wisely and with proper research and analysis. Investment always comes with a risk of losing the invested amount, and this loss would not be in the control of the investor then, it is always advisable to measure and research all risks involved.

Investment is a parallel concept to savings, where savings is done with an intent to cope with increasing inflation, Investment on the other hand is done with and intention to earn revenue streams or have capital gains from money invested, and it also generates employment and increases The production level of a country. Individuals save or invest their surplus money based on how much risk they are willing to take. More risk taking individuals prefer investing over savings.

The Importance of Shoes

Shoes have become an important part of our everyday lives. Shoes were originally designed to protect our feet from cold weather, sharp objects, and uncomfortable surfaces. The early version of the shoe is thought to be a sandal of some form. As man’s knowledge of tools and the working of leather grew, so did the sophistication and quality of the average shoe. Shoes are shaped by the physical and economic environment of their surroundings. For example, the ancient Egyptians wore flip-flops woven from straw while the Dutch wore shoes carved from wood to protect their feet from damp marshy land they worked in.

With the passing of time shoes have become an integral part of daily lives. Shoes have passed on from being an item of luxury to an item of necessity. Fashion also played a role in the evolution of the shoe. The human psyche craves for an individual and unique identity. The nobility and upper classes saw shoes as an opportunity to fulfill this desire. The shoes got more and more extravagant. Cloth, velvet and tapestries began to be used. This was the birth of the shoe industry as we know it today. Today shoes are classified according to their use. They are casual and dress, work, sport and corrective.

All shoes fall in the casual category due to their characteristics. The differentiating factor is the purpose of the shoe. Casual shoes are designed and intended to convey an attitude of relaxation and informality. Casual shoe design has evolved with the passing time. Today’s casual shoes resemble formal dress shoes in many aspects. The distinguishing factor is the color of the shoe. Casual shoes range from flip-flops to sneakers and boots. The materials used in the manufacture range from leather, canvas and rubber to the modern petrochemical derivatives like plastics and xylenes.

Formal dress shoes are of two varieties – laced and lace less. Traditionally they are made from leather and tended to be expensive. The use of plastics and modern manufacture methods has brought down prices. The upper classes still prefer leather over what they consider cheap plastic. Women’s dress shoes may be a variant of pumps or sandals. The style of clothing decides the category of the shoe in case of women. Unisex shoes are a new product in the shoe market.

Sport shoes are specialized shoes designed and created to enable better performance in a particular sporting activity. Sport or athletic footwear is used in a number of sports like football, basketball, cricket, and track and field events. Climbing shoes are also a specialized type to footwear unsuitable to any other sport and even to walking due to its design. It is usually donned at the base of a climb. Basketball and tennis shoes have rubber soles to enable better grip on their respective courts. Sports like football, soccer, baseball and hockey use shoes with metal spikes on the under sole to give better grip for quick starts and stops. Hiking boots or trail boots are designed to support the ankle to prevent injury and to give good grip on rocky surfaces.

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